How to form an assortment of a Korean cosmetics store

How to form an assortment of a Korean cosmetics store

Cosmetic products are one of the most popular product groups, since almost all women take care of their appearance and always try to look attractive. Therefore, by opening your own store with products of this type, you can make good money. The main thing is to correctly approach the formation of the assortment that will be available for sale. It is important to have the funds available that will be in demand. You can buy cosmetics wholesale for your store from us.

Features of creating an assortment for a retail outlet

It is important to decide in advance who will use the products you sell. For example, in a large city, it would be a great idea to create a store for wealthy people and sell premium and elite cosmetics in it. For these purposes, you can order products of the Korean brand Medipeel, Enough, Farmstay, Masil in bulk. Another option is a professional cosmetics store. In this case, the target audience will be representatives of beauty salons that use such means for their activities.

You can form an assortment of the store from medicinal products. This includes cosmetics that can help eliminate skin, nail and hair problems. This includes various masks and creams, medicated shampoos and balms. The most common option is considered to be classic stores with cosmetics from popular brands. Such products have an acceptable cost, and therefore are available for most women.

When forming the assortment, it is important to familiarize yourself with the proposals of competitors. Pay attention to the advantages and disadvantages of other retail outlets that work with cosmetics, make a list of the most popular products and brands. When there is a lot of competition, it is important to stand out from other stores. For example, if possible, lower prices for some products or sell cosmetics of those brands that are not in the assortment of neighboring outlets.

Also, before starting the purchase, you should request lists of the most popular cosmetics from several suppliers. This will help you understand which products will sell better. Having decided on the most profitable options for purchasing, divide all products into categories. So it will be easier for you to understand which funds are enough in the planned assortment, and which are too few.

If your starting budget is low, you can start with a small assortment. In the future, it is necessary to supplement it with new products and whole categories of cosmetics. At the same time, it is desirable that each group contains at least 5-7 products. Otherwise, potential buyers will have a feeling of “empty shelves”, which does not have a very good effect on the popularity of the store.